2012 DYE Snow Gear, website launch

DYE Snow Gear

DYE Snow Gear

In Febuary 2011, rumors circulated that DYE was preparing to unveil Ski and Snowboard gear. A sneak peak of the new snow line was offered in a top secret booth at the 2011 PSP World Cup, while other elements were held for the Snow Show. Until  now, not much has been known about this new DYE Snow line.

A few minutes ago we were alerted that DYE was launching the 2012 DYE Snow line at the Snow Show in Denver, CO. The DYE Snow line will be available for the world to see tomorrow through Sunday. If you are in the area, be sure to stop by booth #515. For those of you who are unable to make it, DYESnow.com is now online.

Check out this video of the new DYE T1 Ski goggle.

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The official press release from DYE SNOW:

San Diego, California (January 25, 2012) – DYE Precision Incorporated is proud to announce the launch of their new website dyesnow.com. The website showcases the flagship T1 Goggle, Protective Line & Casual Line.

Look for DYE at SIA Snow Show booth #515, in Denver, CO, January 26-29, 2012, where we will be debuting the full line of T1 goggles and more.

In addition, look for our sponsored athletes Markus Malin and Zack Black competing in the Superpipe during the 2012 Winter X Games.

This article was authored by Justin – who has written 887 paintball news and gear articles.

Justin was introduced to the game of paintball in ’96. Since then, he has been actively involved in promoting and playing in recreational and tournament paintball.

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7 Comments

  1. james says:

    Once this picks up we can say good bye to Dye paintball…

    • blackmountain says:

      Why would we say goodbye to dye paintball. Dye Paintball is one of the top soft goods and gun creators in the industry. This just add more strength to Dye and the paintball industry as a whole. By allowing them to branch out into other extreme sports, they can promote paintball to other potential multi-sport brands (energy drinks, gatorade, etc). This could help expand Dye and their reach around the world, and help spread paintball across the globe. JT used to/still does make moto-x goggles and I believe the idea is what helped to create the first paintball “mask”.

    • Duncan says:

      A lot of manufacturers dabble in other markets. Valken is in a ton of extreme sports, the company that owns Procaps/G.I. (Optilabs I think they’re called) make lenses for many applications, Raza makes jerseys for many sports, etc.

    • Swagtastic Joe says:

      U dumb bro?

  2. saucey says:

    Wow kudos to Dye for picking up Bjorn Leines as a team rider that guy kills it. Deff was at the top of the game at one point but now I think he just does video parts but I remember always watching his stuff when he rode for forum and dc
    http://www.youtube.com/watch?v=Gbn3zCg3fNo

    • khand187 says:

      Wow. The easy change lens design looks super similar to Smith IO goggles. When I say similar, I mean identical.

      • KP says:

        I’ll tell you this, Dye is in no position to copy people. They have pretty good lawyers. Plus the patent officers, check this 100 times, before approving.

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